#KONGRoyals Campaign
Consumer Product Advertising Campaign
Procreate, Adobe Photoshop, Adobe After Effects
This series is a 360 consumer product campaign that highlights KONG’s “KONG Classic” product. It is based around the national holiday “National Spoil Your Dog Day” on August 8th, and takes a humorous approach of treating one’s canine companion as royalty by spoiling them with the product. The campaign’s art direction takes a playful and lighthearted approach, and plays along with the idea that dog owners treat their pets as royalty.
OUT OF HOME
IN-STORE
SOCIAL MEDIA
For Educational Purposes